A&R (Artists & Repertoire)
, by Roderick Howard, 1 min reading time
A&R, short for Artists & Repertoire, is a key department within a record label or music publishing company responsible for identifying, signing, and developing artists. They essentially act as scouts, finding new talent and nurturing both the artist's career and the music they create. A&R professionals also play a crucial role in the creative process, collaborating with artists and producers on recording, production, and marketing.
-A&R reps will actively seek out new artists, attending live shows, scouring the internet for emerging talent, and managing their own networks.
-A&R selected artist is signed, A&R professional duties are to collaborate closely with the artist and producer to guide the recording process, helping to shape the artist's sound and choose the best songs for the album.
A&R reps will work to develop the artist's brand, image, and overall career direction, in collaborating with the label marketing and promotional teams
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